SEO & AI search insights

Here I share what actually works in SEO and AI search — from hands-on work with B2B clients every day, not theory. Concrete tactics, tests and learnings on how visibility on Google and inside AI answers turns into a predictable stream of qualified inbound leads. Run on our own software, measured against one goal: pipeline.

InsightsJuly 6, 2026
GPTBot, ClaudeBot, ChatGPT-User: Which AI Bots Are Reading Your Website Right Now
Right now, as you read this, an AI bot is probably reading your website, and your analytics will never show it. There are three very different kinds: training crawlers like GPTBot and ClaudeBot, search indexers like OAI-SearchBot, and the most interesting one, live readers like ChatGPT-User. Who they are, why GA can't see them, and how to track them yourself with about 50 lines of server-side middleware.
6 min read
InsightsJune 23, 2026
Google Built an AI to Catch AI Slop. The Search Loophole Is Closing.
We use AI to scale content. Google now uses AI to catch it. A new Google research paper shows synthetic slop can be detected at scale — and if your AI search strategy is built on volume, that's a warning. Here's why the loophole is temporary, and what actually wins now.
4 min read
Does Inbound Really Work in B2B? Four Startups and Exactly What They Did
InsightsJune 18, 2026
Does Inbound Really Work in B2B? Four Startups and Exactly What They Did
Long sales cycles, small audiences, rational buying — how is a blog supposed to help? Four startups that demonstrably built their growth on inbound, with real numbers, sources, and exactly what they did from step one. Plus: which engine fits your product.
8 min read
NewsJune 15, 2026
AI Overviews & Copilot: How to Measure Your Real AI Search Visibility
Until now, AI visibility was a number you had to guess. Google and Bing now give you real figures from real user queries. Here's how to measure whether you actually show up in AI Overviews, AI Mode and Copilot — beyond GEO tools.
5 min read