SEO Agency Berlin
Berlin has more startups than any other German city, and at least as many agencies trying to sell them something. I build B2B teams in SaaS, deep tech and industry an organic channel that keeps producing inquiries even when the paid budget gets cut.
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Why Fento
The channel that survives a budget cut
Almost every Berlin B2B team grows on paid and outbound first. Both work while there is budget, and both stop working the moment you switch them off. Search and AI answers are the only channel that keeps running while you are busy with something else.
SEO and AI search together
Rankings are only half of visibility now. I optimize in parallel for ChatGPT, Perplexity and Google's AI answers naming your brand. In a market where everyone runs the same growth playbook, that is the difference.
One expert instead of junior rotation
You talk to the person who does the work. No account manager translating between you and the team, and nobody who needs three weeks to understand your product.
Proprietary measurement software
I measure rankings, AI citations and crawler traffic with my own software stack. You see which pages actually generate pipeline, instead of a PDF with a visibility index.
Services
What I take off your plate
Built for products that need explaining and for buying processes involving more than one person.
SEO strategy for products that need explaining
Keyword and competitor analysis prioritized by pipeline value instead of search volume. In B2B the relevant queries are small and expensive, not big and cheap. You get a roadmap that fits your team, not my capacity plan.
Content for the whole buying committee
A B2B deal rarely involves fewer than three people: the one with the problem, the one who has to evaluate it technically, and the one who pays. I build content for all three instead of only for the persona in the pitch deck.
Technical SEO for modern stacks
Many Berlin product sites run on React and Next.js stacks where rendering, indexing and load time decide visibility. I check what crawlers and AI bots actually get to see, not what looks good in the browser.
German and English kept cleanly apart
English-first products lose inquiries in the DACH market, because German buyers search in German. I build the second language layer with clean hreflang, so the versions don't cannibalize each other.
Berlin
The market: plenty of capital, plenty of noise, thin substance in organic
Around 4,860 young companies, more than 1,600 of them VC-backed, roughly 600 new foundings a year and 43 percent of the entire German startup ecosystem's value. Berlin is Germany's biggest market and its loudest. That is exactly why the organic channel is underworked here: it pays off after months, and months are a long time in Berlin.
Not just Mitte and Kreuzberg
Berlin's most interesting B2B products rarely emerge where the agencies sit: photonics and optics in Adlershof, industry in Siemensstadt, cleantech in Marzahn, plus the axis out to Potsdam and Grünheide. Knowing only the SaaS cluster in Mitte means not knowing the market.
B2B SaaS, climate tech, deep tech
My focus is products that need explaining and deals where a single close pays for itself. In Berlin that means enterprise SaaS, climate and AI infrastructure, and industrial software. Consumer shops and D2C are not my field, and I'd rather say so in the first call.
Agency density is the real opponent
The hard part about Berlin is not Google, it's that every competitor already has someone. So the job isn't producing more content, it's finding the topics everyone else considers too small. That's where the first inquiries come from.
The location question
No office in Berlin, and that's deliberate.
Fento is registered in Munich and has exactly that one address. What matters for your project isn't where a mailbox hangs, it's who works on it and how often I'm at your office. So both are stated here, instead of an address in Mitte.
- Based in
- Munich, registered and verifiable in the imprint. No second office, no rented mailbox in Mitte.
- On site
- For kickoffs, workshops or whenever a decision is due, I come to Berlin. Four hours by train, which is easy to plan and happens more often than you'd think.
- In between
- Remote-first: one point of contact, short written updates, a fixed call rhythm. Exactly how most Berlin B2B teams already work internally.
- Your local SEO
- If your company is based in Berlin, I of course handle your Google Business Profile, local landing pages and reviews. For rankings, your address counts, not mine.
Case Study
20 days to the first lead.
3 months to 10×.
Startup · 3 months- 20days
- to the first inbound lead — from an $8B enterprise, after 3 years of zero.
- 7×ROI
- in the first 6 months.
- ×4.5website sessions
- ×10Microsoft Copilot citations
- ×3Google impressions: 19.9k
- ×2.7cross-AI source rate
- ×14ranking keywords: 6 → 82
- ×16content pages: 8 → 128
Scope: storytelling, SEO, AI search, content pages, conversion optimization, tracking
I just asked Claude a question about time tracking and wanted to see who was behind the top source: us. Johannes, this is honestly wild. You took us from zero to the top spot in half a year ❤️
Typical project phases
The process behind every project
If needed, we lay the foundation with an AI-enabled website, then we push on every corner: content marketing, storytelling, dedicated landing pages, off-page articles (PR), A/B testing — everything that helps you rank in Google and AI Search, but also converts visitors into leads by optimizing the funnel.
Foundation Strategy & Execution
Audit, strategy and the technical foundation — for your website, your content and your AI presence.
AI & SEO Growth
Content, conversion optimisation, competitor tracking. Rankings climb, inbound leads start to flow.
Conversion Focus
Now that your website is gaining traffic, we shift focus entirely to converting it into leads — while maintaining visibility.
AI search
Your buyers ask ChatGPT before they google
Developers and technical decision-makers are among the heaviest AI users there are, and Berlin has an unusually high concentration of them. How I get your brand into those answers is covered on the Generative Engine Optimization page.
Other markets
SEO in the other markets
Same way of working, different market. Each page covers the industries, the competition and the questions of that city.
Frequently asked questions
Flat rates would be dishonest, because your starting point and goals determine the effort. What I can tell you: you pay no location premium and no overhead for an office in Mitte, just execution. After the free initial consultation you get a proposal with a clear scope and a transparent monthly budget, without long contract terms.
If your product is settled and you know who buys it: yes, and it's arguably the best moment, because content takes time and compounds later. If you're still working on product-market fit and the positioning changes every six weeks: no, then you're burning money on pages you'll throw away. I'll tell you honestly in the first call which of the two situations you're in.
It depends on where your buyers are. Selling internationally, English is often enough. Wanting DACH customers, you need German content, because German buyers and technical departments search in German even when their English is perfect. What matters then is clean hreflang so the language versions don't push each other out of the index.
Technical improvements often take effect within weeks; new content needs a few months depending on the topic. The good news: competition for consumer keywords in Berlin is brutal, competition for specific B2B queries is surprisingly weak. So I prioritize the topics where you can realistically become visible fast.
No. Fento is registered in Munich and has exactly that one address. I come to Berlin for kickoffs, workshops and important meetings; in between the collaboration runs remote-first. I consider that more honest than a rented representative address with nobody behind it either.
GEO stands for Generative Engine Optimization: optimizing for AI assistants naming and recommending your brand in their answers. SEO and GEO share the same foundation of good content and clean technology, but set different priorities. With me you get both together, because your buyers already use both.
Contact
Turn visibility into your biggest lead channel
Tell us in two sentences where you stand. You'll get an honest assessment of how much qualified pipeline your visibility could generate within one business day — free, no strings attached.