GEO Agency Berlin
Generative Engine Optimization means your brand shows up in the answers of ChatGPT, Perplexity and Google's AI when someone asks for a solution like yours. Berlin is where the audience that moved there first actually sits.
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What is GEO
Research now starts in a chat window
Technical buyers no longer compare ten blue links. They describe their problem, get three recommendations and maybe check two of them. Whoever isn't in that answer is out of the race before the comparison even begins.
GEO makes sure AI models find, understand and cite your content: through content that genuinely answers questions, through technology that gives AI crawlers access, and through measurement of which assistants already read and mention you today.
How to measure your real AI visibility: I wrote it up on the blog.
How your buyers search
The new search query is a question
Services
How I get your brand into AI answers
GEO is not a trick but craft, made of content, technology and measurement. These are the building blocks:
AI visibility audit
Where does your brand appear today in ChatGPT, Perplexity and Google AI, where do your competitors, and which sources do the models cite in your market? The starting point for everything else.
Content for AI answers
Content that answers questions the way models cite them: clearly structured, fact-based, with verifiable expertise instead of marketing fluff.
Technical accessibility
AI crawler access, llms.txt, structured data and server-side readable content. With the React stacks behind many Berlin products, this decides whether models can process your pages at all.
AI crawler tracking
I measure which bots (GPTBot, ClaudeBot, PerplexityBot & Co.) read which pages. That shows you what the models care about and whether the measures are working.
External sources and mentions
AI models don't only cite your website; they cite trade articles, directories, comparison sites and communities too. I make sure your brand appears in the sources the models build their recommendations from.
Monitoring and reporting
Ongoing measurement of which questions mention your brand and with what trend. Prepared in plain language, without you having to learn a dashboard.
Berlin
Why GEO pays off unusually early here
Around 94,000 people work in Berlin startups, an above-average share of them in engineering, product and development. That is precisely the group that doesn't try AI assistants but uses them daily. Your next inquiry quite likely starts in a chat window.
Your buyers are already there
Developers, technical decision-makers and founders are among the heaviest AI users there are, and Berlin has them in unusual density. Reaching them means appearing in the answers, not just on page one.
The competition still optimizes rankings
Berlin's large agencies still sell visibility indices. Almost nobody works on AI citations systematically yet. Whoever establishes themselves as a source now will be hard to displace.
In a niche the path is short
The more specific your topic, the fewer reliable sources the models have. For a climate tech or industrial software topic you can become the cited reference within months. For “CRM” you cannot.
The location question
No office in Berlin, and that's deliberate.
Fento is registered in Munich and has exactly that one address. What matters for your project isn't where a mailbox hangs, it's who works on it and how often I'm at your office. So both are stated here, instead of an address in Mitte.
- Based in
- Munich, registered and verifiable in the imprint. No second office, no rented mailbox in Mitte.
- On site
- For kickoffs, workshops or whenever a decision is due, I come to Berlin. Four hours by train, which is easy to plan and happens more often than you'd think.
- In between
- Remote-first: one point of contact, short written updates, a fixed call rhythm. Exactly how most Berlin B2B teams already work internally.
- Your local SEO
- If your company is based in Berlin, I of course handle your Google Business Profile, local landing pages and reviews. For rankings, your address counts, not mine.
Case Study
20 days to the first lead.
3 months to 10×.
Startup · 3 months- 20days
- to the first inbound lead — from an $8B enterprise, after 3 years of zero.
- 7×ROI
- in the first 6 months.
- ×4.5website sessions
- ×10Microsoft Copilot citations
- ×3Google impressions: 19.9k
- ×2.7cross-AI source rate
- ×14ranking keywords: 6 → 82
- ×16content pages: 8 → 128
Scope: storytelling, SEO, AI search, content pages, conversion optimization, tracking
I just asked Claude a question about time tracking and wanted to see who was behind the top source: us. Johannes, this is honestly wild. You took us from zero to the top spot in half a year ❤️
The foundation
GEO doesn't work without SEO
AI models draw on the sources that are also strong in classic search. A solid SEO foundation is therefore the prerequisite for AI visibility. What that means for the Berlin market is covered on the sister page.
Other markets
GEO in the other markets
Same way of working, different market. Each page covers the industries, the competition and the questions of that city.
Frequently asked questions
SEO optimizes for your pages ranking in search engines. GEO optimizes for AI assistants like ChatGPT or Perplexity naming and recommending your brand in their answers. The foundations overlap heavily, good content and clean technology, but GEO additionally needs its own measurement and content that models can cite.
Yes, and that is the core of my work. I measure which AI crawlers read your pages, for which questions your brand appears in the answers of the major models, and how that develops over time. Without this measurement, GEO would be poking around in the fog.
Rather the opposite. Competition for AI citations is still small, and the work overlaps heavily with what you'd have to do for SEO anyway. Starting only once everyone talks about it means paying the same price as with Google today: much more for much less.
Faster than with classic SEO, because competition for AI citations is still small. First measurable effects, such as AI crawlers reading your content, often show within weeks. Until models actively recommend your brand takes a few months depending on the topic. Nobody can seriously guarantee it, but it can be measured.
No. Fento is registered in Munich and has exactly that one address. For GEO that is honestly irrelevant, because AI models don't evaluate postcodes, they evaluate sources. I'm still happy to come to Berlin for kickoffs and content workshops.
Yes. The models rely on sources that are also strong in classic search, and most of your buyers still use Google. GEO doesn't replace SEO, it extends it. That's why I offer both together instead of as separate projects.
Contact
Turn visibility into your biggest lead channel
Tell us in two sentences where you stand. You'll get an honest assessment of how much qualified pipeline your visibility could generate within one business day — free, no strings attached.