GEO Agency Zurich
Generative Engine Optimization means your brand shows up in the answers of ChatGPT, Perplexity and Google's AI when someone asks for a solution like yours. In Switzerland that spot is still largely open, because the models are missing Swiss sources.
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What is GEO
On Swiss questions the model has little to choose from
AI models rely on a handful of sources per topic that they consider reliable. On a broad question, hundreds of pages compete for those slots. On Swiss regulation, standards or market structure, it is often only a few. Take those few slots and you are the answer.
What gets cited meets three conditions: the content answers a concrete question in full instead of teasing it. The claims are verifiable, with figures and evidence a model can carry over. And the page is readable server-side, or the crawler never processes it at all. Which of the three you're missing is what the audit establishes first.
Which AI bots already read your website today: I analyzed it on the blog.
How your customers search
The new search query is a question
Services
How I get your brand into AI answers
GEO is not a trick but craft, made of content, technology and measurement. These are the building blocks:
AI visibility audit
Where does your brand appear today in ChatGPT, Perplexity and Google AI, where do your competitors, and which sources do the models cite for Swiss questions? The starting point for everything else.
Content on Swiss specifics
Regulation, standards, approval paths and market figures for Switzerland are rarely laid out properly, even though that is exactly what gets asked. I build that content, because it becomes the cited reference fastest.
Content for AI answers
Content that answers questions the way models cite them: clearly structured, fact-based, with verifiable expertise instead of marketing fluff.
Technical accessibility
AI crawler access, llms.txt, structured data and server-side readable content, so models can process your pages at all.
AI crawler tracking
I measure which bots (GPTBot, ClaudeBot, PerplexityBot & Co.) read which pages. That shows you what the models care about and whether the measures are working.
Monitoring and reporting
Ongoing measurement of which questions mention your brand and with what trend. Prepared in plain language, without you having to learn a dashboard.
Zurich
Why Switzerland is the most rewarding market for GEO
AI models fall back on a few sources per topic that they consider reliable. In large markets hundreds of pages compete for those slots. For a specifically Swiss topic it is often a handful, and they are rarely good.
The gap is measurable
For your most important questions we check what the models answer today and which sources they draw on. It usually becomes obvious very quickly which questions nobody has answered properly. That list is what we work through.
A specialist audience with heavy AI use
Around ETH, Google Zurich and the deep tech scene works an audience that doesn't try AI assistants but uses them daily. Reaching these people means appearing in the answers.
SEO and GEO share the same foundation
Clean technology and strong content pay into both. If you already invest in visibility, GEO is the logical next step, not a second project.
The location question
No office in Zurich, and that's deliberate.
Fento is registered in Munich and has exactly that one address. Quite a few agencies competing for the same terms here are based in Germany too. I think that belongs on the page rather than in the third call.
- Based in
- Munich, registered and verifiable in the imprint. No Zurich branch and no rented mailbox.
- On site
- For kickoffs, workshops or important meetings I come to Zurich. A good three hours by train, an hour by plane.
- In between
- Remote-first: one point of contact, short written updates, a fixed call rhythm. No rotating junior teams.
- Quotes
- In Swiss francs on request. We sort out the tax side cleanly with your finance team before the project starts.
Case Study
20 days to the first lead.
3 months to 10×.
Startup · 3 months- 20days
- to the first inbound lead — from an $8B enterprise, after 3 years of zero.
- 7×ROI
- in the first 6 months.
- ×4.5website sessions
- ×10Microsoft Copilot citations
- ×3Google impressions: 19.9k
- ×2.7cross-AI source rate
- ×14ranking keywords: 6 → 82
- ×16content pages: 8 → 128
Scope: storytelling, SEO, AI search, content pages, conversion optimization, tracking
I just asked Claude a question about time tracking and wanted to see who was behind the top source: us. Johannes, this is honestly wild. You took us from zero to the top spot in half a year ❤️
The foundation
GEO doesn't work without SEO
AI models draw on the sources that are also strong in classic search. A solid foundation on google.ch is therefore the prerequisite for AI visibility. What that means for the Swiss market is covered on the sister page.
Other markets
GEO in the other markets
Same way of working, different market. Each page covers the industries, the competition and the questions of that city.
Frequently asked questions
SEO optimizes for your pages ranking in search engines. GEO optimizes for AI assistants like ChatGPT or Perplexity naming and recommending your brand in their answers. The foundations overlap heavily, good content and clean technology, but GEO additionally needs its own measurement and content that models can cite.
Because the market is smaller. Models rely on a few sources per topic that they consider reliable. On a broad topic hundreds of pages compete for that; on a specifically Swiss one it is often a handful. Whoever fills that gap first with solid content becomes the cited reference and usually stays it.
Yes, and that is the core of my work. I measure which AI crawlers read your pages, for which questions your brand appears in the answers of the major models, and how that develops over time. Without this measurement, GEO would be poking around in the fog.
That depends on your foundation: if you already have good content and clean technology, you mainly need measurement and fine-tuning; if you start from zero, more groundwork. After the free initial consultation you get a quote with a clear scope and a transparent monthly budget, in Swiss francs on request.
Not for the result, because AI models evaluate sources, not postcodes. It matters for the content: your pages have to be visibly made for the Swiss market, with Swiss spelling, regulation and examples. That is exactly what I watch for, and the German version of this page is the example.
Especially there. The more specialized the topic, the fewer reliable sources the models have, and the sooner you become the cited reference with good content. In a niche, the path to an AI recommendation is often shorter than the path to ranking first on Google.
Contact
Turn visibility into your biggest lead channel
Tell us in two sentences where you stand. You'll get an honest assessment of how much qualified pipeline your visibility could generate within one business day — free, no strings attached.