SEO Agency Zurich
Switzerland is a small search market with very high deal values. What counts here is not volume, but precision. I turn search and AI answers into a predictable channel for B2B companies whose products need explaining.
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Why Fento
40 searches a month can be worth more than 4,000
Most SEO offers count in search volume. In the Swiss market that is the wrong currency: the market is small, purchasing power is high, and a single won customer often carries an entire annual budget. What decides is being present for the few right questions.
SEO and AI search together
Rankings are only half of visibility now. I optimize in parallel for ChatGPT, Perplexity and Google's AI answers naming your brand. In the small Swiss market that works faster, because many topics have barely any reliable sources.
One expert, no agency overhead
You talk to the person who does the work. No junior teams, no reporting theater, just short paths and honest assessments of what is achievable in your market.
Proprietary measurement software
I measure rankings, AI citations and crawler traffic with my own software stack, separated by google.ch and google.de. You see what your visibility does in Switzerland, not an average across all of DACH.
Services
What I take off your plate
Built for the Swiss search market, not a German service list with the city name swapped out.
SEO strategy for the Swiss market
Keyword and competitor analysis run separately for google.ch, prioritized by deal value instead of search volume. With 40 relevant queries a month, the question isn't how many you get but which ones.
Content for the Swiss market
Standard German in Swiss spelling, with Swiss terminology, prices in francs and examples people here recognize. Nothing reads more obviously imported than a page copied over from Germany.
Domain strategy and technical SEO
Do you need a .ch domain, a subdirectory, or both? Plus hreflang for de-CH and de-DE so the versions don't displace each other, load times, indexing, and a cookie and tracking setup that fits the revised Swiss data protection act.
Local SEO and Swiss directories
Google Business Profile, local.ch, search.ch and the relevant industry directories. For local visibility your address in Zurich is what counts, and that part I handle.
Zurich
The market: small in volume, large in value
Zurich is one of Europe's densest technology hubs. Google employs over 5,000 people here in its largest engineering hub outside the US, Microsoft, Apple and Nvidia are present too, and ETH keeps supplying talent. Swiss deep tech startups raised roughly 1.9 billion US dollars in 2024, and about 23 percent of new Swiss startups work on AI and machine learning.
ETH spin-offs, deep tech, medtech, industry
My focus is companies with products that need explaining: university spin-offs, medical technology, mechanical engineering and B2B software. Banking, insurance and wealth management are explicitly not my field, however famous Zurich may be for them.
Low volume, high deal value
A term with 40 monthly searches can carry more revenue in Switzerland than one with 4,000 in Germany. That changes prioritization entirely: long tail and buying intent beat reach, and more content is rarely the answer.
google.ch is not google.de
Different results, different competitors, different directories. Measuring visibility as a DACH average makes Switzerland invisible. I measure separately, because otherwise exactly the movements that matter get lost.
The location question
No office in Zurich, and that's deliberate.
Fento is registered in Munich and has exactly that one address. Quite a few agencies competing for the same terms here are based in Germany too. I think that belongs on the page rather than in the third call.
- Based in
- Munich, registered and verifiable in the imprint. No Zurich branch and no rented mailbox.
- On site
- For kickoffs, workshops or important meetings I come to Zurich. A good three hours by train, an hour by plane.
- In between
- Remote-first: one point of contact, short written updates, a fixed call rhythm. No rotating junior teams.
- Quotes
- In Swiss francs on request. We sort out the tax side cleanly with your finance team before the project starts.
Case Study
20 days to the first lead.
3 months to 10×.
Startup · 3 months- 20days
- to the first inbound lead — from an $8B enterprise, after 3 years of zero.
- 7×ROI
- in the first 6 months.
- ×4.5website sessions
- ×10Microsoft Copilot citations
- ×3Google impressions: 19.9k
- ×2.7cross-AI source rate
- ×14ranking keywords: 6 → 82
- ×16content pages: 8 → 128
Scope: storytelling, SEO, AI search, content pages, conversion optimization, tracking
I just asked Claude a question about time tracking and wanted to see who was behind the top source: us. Johannes, this is honestly wild. You took us from zero to the top spot in half a year ❤️
Typical project phases
The process behind every project
If needed, we lay the foundation with an AI-enabled website, then we push on every corner: content marketing, storytelling, dedicated landing pages, off-page articles (PR), A/B testing — everything that helps you rank in Google and AI Search, but also converts visitors into leads by optimizing the funnel.
Foundation Strategy & Execution
Audit, strategy and the technical foundation — for your website, your content and your AI presence.
AI & SEO Growth
Content, conversion optimisation, competitor tracking. Rankings climb, inbound leads start to flow.
Conversion Focus
Now that your website is gaining traffic, we shift focus entirely to converting it into leads — while maintaining visibility.
AI search
In a small market you become the cited source faster
For many Swiss specialist topics the AI models have barely any reliable sources. Supply them and you get cited, faster than you would in a large market. How that works in practice is covered on the Generative Engine Optimization page.
Other markets
SEO in the other markets
Same way of working, different market. Each page covers the industries, the competition and the questions of that city.
Frequently asked questions
Flat rates would be dishonest, because your starting point and goals determine the effort. After the free initial consultation you get a quote with a clear scope and a transparent monthly budget, without long contract terms. You pay for execution, not overhead.
In Swiss francs on request. We sort out the tax side between Germany and Switzerland cleanly with your finance team before the project starts, so there are no surprises on the invoice.
Not necessarily. A .ch domain helps with trust and local relevance, but a well-configured .com with clean hreflang and Swiss content can rank just as well in Switzerland. What usually decides is not the extension but whether the content is visibly made for Swiss readers. What makes sense in your case we look at concretely.
Especially then. The maths doesn't run on visitors but on deal value: if a won customer brings a six-figure sum over the contract term, a handful of qualified inquiries per year is enough for the channel to clearly pay off. Whether that applies to you we calculate together in the first call.
Remote-first, with travel for kickoffs, workshops and important meetings. Zurich is a good three hours away by train. Many agencies advertising here with a Swiss address work exactly the same way, they just don't say so.
Yes. No ß, Swiss terms instead of their German equivalents, amounts in francs. The German version of this page is the example. That's not a detail: Swiss readers spot imported text within two sentences, and in B2B, trust decides whether the inquiry happens.
Contact
Turn visibility into your biggest lead channel
Tell us in two sentences where you stand. You'll get an honest assessment of how much qualified pipeline your visibility could generate within one business day — free, no strings attached.